A Level Sociology OCR Practice Exam

According to Seabrook, what is a consequence of globalisation linked to digital communication?

1. Cultural appropriation

2. Cultural homogenisation

3. Cultural enrichment

4. Cultural exchange

The correct answer is: Cultural homogenisation

The correct answer highlights that globalisation linked to digital communication leads to cultural homogenisation. This concept refers to the process through which local cultures begin to lose their distinctiveness as global influences permeate. As digital communication technology enables the rapid dissemination of information and cultural products across borders, diverse cultures can begin to adopt similar characteristics, practices, and values. Cultural homogenisation occurs because media and communication technologies often promote dominant cultural expressions, particularly from Western countries. As people around the world access the same movies, music, and social media platforms, local differences and traditional practices might diminish, leading to a more uniform cultural landscape. This phenomenon can be seen in the global popularity of certain brands, entertainment forms, and lifestyles that overshadow local cultures. Other options, while related to cultural dynamics, do not encapsulate the specific consequence of globalisation through digital means. Cultural appropriation refers to the adoption of elements of one culture by members of another, often leading to ethical concerns, which is distinct from homogenisation. Cultural enrichment suggests an enhancement of local cultures through exposure to new ideas, whereas cultural exchange implies a more balanced and reciprocal sharing of cultural elements that doesn't necessarily end in homogenisation.