A Level Sociology OCR Practice Exam

In Ritzer's perspective, what does McDonaldisation refer to?

1. The pursuit of local food traditions

2. The adoption of McDonald's model for efficiency in various sectors

3. The rejection of globalisation in food production

4. The establishment of traditional dining experiences

The correct answer is: The adoption of McDonald's model for efficiency in various sectors

McDonaldisation, as defined by George Ritzer, refers to the process by which the principles of the fast-food restaurant model, notably exemplified by McDonald’s, are increasingly dominating other sectors of society. This concept emphasizes efficiency, calculability, predictability, and control through non-human technology, which are core components of the fast-food model. By highlighting the adoption of this model across various sectors, Ritzer illustrates how industries beyond food service embrace these principles to enhance their operational effectiveness. This transformation results in a broader cultural shift where the values of speed and uniformity become prominent, impacting everything from education and healthcare to retail. Thus, the focus on efficiency and replicability signifies a significant change in societal practices, making it a robust representation of McDonaldisation's implications in a contemporary context. In contrast, options discussing local food traditions, rejection of globalization, or traditional dining experiences do not align with Ritzer's notion, as they emphasize diverging principles contrary to the standardization and efficiency that McDonaldisation represents.