A Level Sociology OCR Practice Exam

What does consumption reflect about identity in a postmodern society?

1. Identity is based on one's family history

2. Identity is dictated by economic status

3. Identity is shaped by one’s consumption habits

4. Identity remains static and unchanging

The correct answer is: Identity is shaped by one’s consumption habits

In a postmodern society, identity is often seen as fluid and dynamic, heavily influenced by the choices individuals make regarding consumption. This perspective asserts that what we choose to buy, wear, and consume can express our identities in various ways, such as through fashion, brands, and lifestyle choices. These consumption habits reflect personal values, interests, and social affiliations, demonstrating how closely intertwined consumption is with identity in contemporary society. Contrary to this view, the other options suggest more rigid or less complex notions of identity. The first option implies a static identification rooted solely in family history, while the second highlights economic status as a determinant, overlooking the diversity of influences on identity. The last option suggests that identity does not change over time, which contradicts the postmodern understanding of identity as constantly evolving with social trends and individual experiences. Thus, consumption habits symbolize the active construction and reconstruction of identity in a postmodern context.