A Level Sociology OCR Practice Exam

What is a primary concern regarding the use of deepfakes?

1. Their impact on marketing strategies

2. Their potential to mislead and create false narratives

3. Their influence on social media trends

4. Their role in promoting artistic expression

The correct answer is: Their potential to mislead and create false narratives

The concern regarding the use of deepfakes primarily revolves around their potential to mislead and create false narratives. Deepfakes utilize advanced artificial intelligence and machine learning algorithms to create highly realistic but fabricated audio and video content. This capability raises significant ethical and legal issues, as such manipulations can easily deceive viewers and lead to misinformation. This is particularly troubling in contexts such as politics, where deepfakes can be used to produce fake speeches or actions attributed to public figures, thus distorting reality and potentially influencing public opinion or electoral outcomes. In contrast, while the other concerns listed could be relevant in certain contexts, they do not address the most critical implications of deepfakes. For example, although deepfakes may impact marketing strategies and social media trends, these implications are secondary to the risks associated with misinformation. Similarly, while deepfakes might be used in artistic expression, this aspect does not encompass the broader societal risks tied to their misuse for deceitful purposes. The primary concern remains the potential for deepfakes to undermine trust in digital media, creating an environment where it becomes increasingly difficult to discern truth from fabrication.