A Level Sociology OCR Practice Exam

What motivates conspicuous consumption according to Veblen?

1. A desire for economic security

2. A need for environmental sustainability

3. An increase in social status

4. The pursuit of artistic expression

The correct answer is: An increase in social status

Veblen's concept of conspicuous consumption is rooted in the idea that individuals engage in the purchase of luxury goods primarily to signal their social status to others. This behavior reflects a desire to display wealth and achieve higher social standing within a competitive societal framework. Through visible displays of consumption, individuals not only differentiate themselves from others but also seek to gain respect and admiration from their peers. Thus, the motivation for this type of consumption is closely linked to the aspiration for enhanced social status and the recognition it brings, highlighting the role of social dynamics in consumer behavior. The other options reflect motivations that do not align with Veblen's theory: A desire for economic security does not drive conspicuous consumption, as it is focused on immediate satisfaction of social signaling rather than financial stability. A need for environmental sustainability reflects modern consumer priorities but does not relate to Veblen’s emphasis on status. Finally, the pursuit of artistic expression is more aligned with personal creativity and aesthetic appreciation rather than the social competitive nature that Veblen attributes to conspicuous consumption.