A Level Sociology OCR Practice Exam

What term describes the tendency for people to prioritize their own needs in modern society?

1. Individualisation

2. Collectivism

3. Conformity

4. Tradition

The correct answer is: Individualisation

The term that best describes the tendency for people to prioritize their own needs in modern society is individualisation. This concept reflects a shift in social structures and norms that emphasizes personal responsibility, autonomy, and the pursuit of self-interest. In contemporary society, individuals often focus on their own goals and desires, leading to a diminished emphasis on collective needs and community obligations. Individualisation is particularly relevant in discussions about identity and social behavior in modern contexts, where people navigate their relationships and societal roles with a strong emphasis on personal choice and self-fulfillment. This contrasts with other concepts like collectivism, which focuses on the group's needs and welfare, or tradition, which emphasizes the significance of historical practices and social norms. Thus, individualisation aligns closely with current sociological analyses of how modern societies function and the impact of neoliberal ideologies on social relationships.