Prepare for the A Level Sociology OCR Exam. Use flashcards and multiple-choice questions with helpful hints and explanations. Ace your exam and enhance your understanding!

Each practice test/flash card set has 50 randomly selected questions from a bank of over 500. You'll get a new set of questions each time!

Practice this question and more.


What type of bias is evident in the sample used in the studied context?

  1. Sexist bias

  2. Age bias

  3. Ethnocentric bias

  4. Class bias

The correct answer is: Ethnocentric bias

Ethnocentric bias refers to the tendency to view the world primarily through the lens of one’s own cultural background, often resulting in the belief that one’s own culture is superior to others. This type of bias can critically affect how data is interpreted, particularly in sociological research contexts where diverse cultural perspectives are essential for understanding behaviors, values, and norms. In the given scenario, the study likely overlooks or misrepresents the perspectives and experiences of individuals from different cultural backgrounds. This can skew the findings and lead to conclusions that are not applicable or relevant across different ethnic or cultural groups, reinforcing stereotypes or failing to capture the complexity of social dynamics within various populations. Understanding ethnocentric bias is crucial for those studying sociology, as it highlights the importance of inclusive and diverse sampling methods that capture a range of cultural experiences rather than privileging one view over others. This approach helps ensure that research findings are more valid and generalizable across different societal contexts.