A Level Sociology OCR Practice Exam

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Which of the following describes quota sampling?

A random selection from the entire population
A selection method that depends on demographic representation
A nonrandom technique involving arbitrary participant selection
A method that uses a computerized algorithm for selection

The correct answer is: A nonrandom technique involving arbitrary participant selection

Quota sampling is best described as a selection method that depends on demographic representation. This technique involves dividing the population into different subgroups or strata based on particular characteristics, such as age, gender, or income level, and then selecting a predetermined number of participants from each subgroup to ensure that the sample reflects the diversity of the population. The aim of quota sampling is to ensure that specific characteristics of the population are represented in the sample, rather than relying solely on random selection. Therefore, the essence of quota sampling lies in its structured approach to obtaining a representative sample based on certain demographic criteria, which highlights the importance of reflecting the population's diversity rather than arbitrary participant selection.